Skechers Named Official Footwear Sponsor of the DIO Implant LA Open
LOS ANGELES—April 13, 2022—Skechers, The Comfort Technology Company™, is announcing a partnership with the DIO Implant LA Open on the LPGA Tour as the tournament’s Official Footwear Sponsor. Skechers elite athlete Brooke Henderson, currently ranked 10th in the world, will return to the event to defend her 22021 championship title, competing against a strong international field of 144 of the world's best female professional golfers including 15 of the top-20 ranked players. The LPGA Tour event takes place at Wilshire Country Club beginning Thursday, April 212 and runs through Sunday, April 24.
As part of the sponsorship, the Company will be providing Skechers footwear to lead staff and volunteers at the event. The historic Wilshire Tunnel connecting the front and back nines will be renamed the Skechers Tunnel and decorated with a story of top moments from Henderson’s career as a Skechers Ambassador, as well as key Skechers GO GOLF footwear styles. Skechers will have an on-site presence at the tournament Fan Expo where fans and spectators will have the opportunity to purchase award-winning Skechers GO GOLF footwear and Skechers merchandise.
As a global brand based locally, it was a natural fit for Skechers to partner with the DIO Implant LA Open as Official Footwear Sponsor. Events like this offer us an opportunity to connect directly with fans of the sport as we illustrate how Skechers GO GOLF footwear offers unmatched comfort and performance that can elevate any player's game," said Michael Greenberg, president of Skechers. "Brooke is planning to return and defend her 2021 win at the LA Open, and we'll be there for every hole, cheering her on as she plays another sensational game in Skechers GO GOLF."
“Skechers has built an impactful golf business here in Los Angeles and is making a name for itself across the LPGA Tour. We are excited for the DIO Implant LA Open to partner with a global comfort technology brand in Skechers as the Official Footwear Sponsor,” said David Tucker, DIO Implant LA Open tournament director. “We appreciate the company’s support for women’s sports, most notably right here at one of the marquee LPGA Tour events in Southern California. We are also pleased to highlight Brooke Henderson’s career in the Skechers Tunnel, and we look forward to hosting Brooke and all of the talented women in the field at this beautiful and historic golf course.”
"I had a career highlight weekend last year at the LA Open, so I've been looking forward to returning to defend my title," said Brooke Henderson. "I love the comfort and support Skechers has brought to my game and having spent time working with their designers in nearby Manhattan Beach, it's great that Skechers will be a big part of the tournament this year."
Skechers will also have a presence at the inaugural Palos Verdes Championship presented by Bank of America the week following the DIO Implant LA Open. It will be the first time that the Los Angeles area has hosted two back-to-back LPGA Tour events. Skechers will have on-course branding and will be gifting styles from its Skechers GO RUN collection to LPGA professional caddies in attendance.
Known for its lightweight, high-quality, stable and comfortable designs, Skechers GO GOLF has achieved prominence within the golf category alongside the brand’s award-winning running, walking and training collections.
The roster of elite golfers wearing Skechers GO GOLF on tour includes Brooke Henderson, Matt Fitzpatrick, Colin Montgomerie, and Billy Andrade. Skechers GO GOLF is available at select Skechers retail stores and skechers.com as well as select retail partners, including specialty golf pro shops.